The existence of digital platforms has made it easier for anyone to create an online store or sell through online marketplaces such as eBay and Etsy. However, for beginners, there are still some details that can easily be missed. Online retail is proven to be simple and is more beneficial than physical retail, but to master it takes a lot of learning.
You can read more to find out whether or not you need an e-commerce business training to prepare you for difficulties to come. Other than that, we’ve chosen the most common mistakes in e-commerce and how to solve it.
Not utilizing social media
Social media platforms such as Facebook, Twitter, Instagram and even Snapchat are where everybody’s at these days. This is where you can really build up your brand’s awareness. You can create dialogues with customers, and you can find social media influencers to help you endorse your brand. At first, constantly being on social media might not seem beneficial but it establishes credibility, so potential customers know that you ‘exist’ and you are not just some shady, unknown brand.
Unaware of the niche
It can be very easy to lose focus on what you are trying to sell in order to gain more profit. However, a niche clarity and standing will help customers identify you better in the long run. If you’re trying to sell homemade brewed coffee, don’t divert into selling pressed juices just because it is what everyone seems to be going for. You need to stick to the niche that you’ve established from the start. It will also help you reduce the number of competition, and you will stand out.
Lack of online traffic
There are thousands of e-commerce businesses out there; your store won’t lack competition on the world wide web. There’s a high chance of your website or page not gaining any online traffic when it first starts. However, it is not something to ignore. You need to find and maintain a steady number of online traffic and get your digital presence standing.
You can increase online traffic through various marketing strategies, such as having a search engine optimization done or maximizing the use of social media. You can also invest in having a booth at an event to get people to recognize your brand first and guide them to buying online.