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Common Mistakes for E-Commerce Beginners

The existence of digital platforms has made it easier for anyone to create an online store or sell through online marketplaces such as eBay and Etsy. However, for beginners, there are still some details that can easily be missed. Online retail is proven to be simple and is more beneficial than physical retail, but to master it takes a lot of learning.

You can read more  to find out whether or not you need an e-commerce business training to prepare you for difficulties to come. Other than that, we’ve chosen the most common mistakes in e-commerce and how to solve it.

Not utilizing social media

Social media platforms such as Facebook, Twitter, Instagram and even Snapchat are where everybody’s at these days. This is where you can really build up your brand’s awareness. You can create dialogues with customers, and you can find social media influencers to help you endorse your brand. At first, constantly being on social media might not seem beneficial but it establishes credibility, so potential customers know that you ‘exist’ and you are not just some shady, unknown brand.

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Unaware of the niche

It can be very easy to lose focus on what you are trying to sell in order to gain more profit. However, a niche clarity and standing will help customers identify you better in the long run. If you’re trying to sell homemade brewed coffee, don’t divert into selling pressed juices just because it is what everyone seems to be going for. You need to stick to the niche that you’ve established from the start. It will also help you reduce the number of competition, and you will stand out.

Lack of online traffic

There are thousands of e-commerce businesses out there; your store won’t lack competition on the world wide web. There’s a high chance of your website or page not gaining any online traffic when it first starts. However, it is not something to ignore. You need to find and maintain a steady number of online traffic and get your digital presence standing.

You can increase online traffic through various marketing strategies, such as having a search engine optimization done or maximizing the use of social media. You can also invest in having a booth at an event to get people to recognize your brand first and guide them to buying online.

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How to encourage innovation in entrepreneurship

To be a successful entrepreneur requires grit, patience and of course, leadership skills. While luck and natural skills do play a part, what matters most is attitude and the drive and will to succeed. See, the thing about being a successful business owner is that it is easy to learn and hard to master. You have to give it time and make some mistakes along the way. However, there are certain things you can do to make the path a little easier for yourself. The following ideas will help you become the business success you want to be.

1. Value your existing customersawdsasaedcASd

Instead of exhausting all your energies trying to badmouth and one-up the competition and woo new people to your product, take care of the people who have been loyal to you i.e. your existing customers. Remember, they expect their loyalty to be rewarded as it should be. If you are too busy attracting new customers and don’t pay enough attention to your existing customers, you are bound to lose them soon.

2. Take responsibility

Good leaders take responsibility, not just internally but also externally. If you have a product that is flawed, you need to appear in public and admit it, as well as state what you are going to do to solve the problem. Far from being a public relations disaster, it will boost your reputation as your customers will surely appreciate it.

3. Build a culture of innovation

The best companies in the world encourage innovation. Build your company around people who can innovate and think outside the box, not around people who just want to follow trends.

4. Be prepared for failure

However, one thing you must understand is that innovation and failure sometimes go hand in hand. Not all your ideas will pan out and become the success you expect them to be. You have to be prepared for that and ensure that it does not cripple your business.

asdzsfvgszdfw5. Know your business

You have to be familiar with every aspect of your business. This is of utmost importance. No matter what it is, sales, production, distribution, management, you have to have enough knowledge about the process to understand what is going on at any given moment. If you fail at this, you will lose control.

If you want to be a successful entrepreneur, you need to learn from the best. Look at Wiki Sukanto Tanoto and his entrepreneurial contributions and ideas for people looking foward to making a name in business. From this, you will be able to make your business a success story just like he has done before.